The marketing of product and services over a digital platform or website is known as digital marketing. Through digital marketing, we can start our business marketing with a very small budget and target more customers. In digital marketing, we can track visitor of our website via analytics tools, this information helps to strengthen future marketing.
It is the way of marketing where search related blog appears on the top of the search engine result.
It is similar to Text Ad where search related blog appears on the top of the search engine result but here pay-per-click (PPC) advertising used to target customer, whenever someone clicked on Ad, advertiser pay a fee for that ad clicked.
It does not require any advertisement to appear on the top of search engine result, it is the way to increase visibility and rank of the website organically. The essential part of SEO is the well-built site, quality content, user-friendly website, secure website, good keyword, number of backlinks, robot.txt, sitemap, the performance of the site and, social shares.
Good digital marketing of any product and services can establish a good brand and generate a lead. Also, social media plays a vital role to promote, interact and, taking feedback from the customer. In traditional marketing, there is no such a way to make a pamphlet or banner viral but it is possible in digital marketing via sharing a post on facebook, twitter, Pinterest, and other social networking sites.
India has the potential for many companies to grow their business over the world. In 2010, some of the e-commerce sites like Flipkart, Snapdeal created an influence on digital marketing. Any content can describe a product in a very attractive manner and influence the customer. The primary goal of digital marketing is to create a lead and add brand value. Using Digital Marketing we can find out the topmost cluster of digital marketing through various metrics of analytics tools. Any digital marketer can analysis present data and utilize it for the future.